From 10 to 13 August 2022, the Play2Earn Expo Asia event dedicated to the blockchain and cryptocurrency industry is being held in Bangkok (Thailand). Analysts said that: as the name implies, the event’s central theme is game projects based on the P2E principle (play to earn) and the further development of this technology.
Many exciting statements were made during the speakers’ speeches on the 1st and 2nd days of the summit. The experts said that the speech of Gala Music Operations Director Sarah Buxton attracted the most significant interest. She stated that the most enthusiastic fans of the project would be invited to a barbecue with famous rapper Snoop Dogg in the Metaverse. During the meeting, the company will make many exciting announcements regarding releasing new non-fungible tokens (NFTs).
She also assured us that her company believes in the enormous opportunities and prospects for developing Web3 technology in the entertainment field. According to Sarah Buxton, Gala Music has already spent $2 billion to develop the digital community. The specialist emphasized that if the full potential of NFT is realized, it will significantly affect the size of the fan base of artists and the development of their brands.
Buxton also recalled that the company recently signed a contract with the Kings of Leon group, which should contribute to the development in this area. The integration of the world of entertainment and Web3 technology will open up new opportunities for performers, she says.
Even if a musician has only 20,000 fans willing to give him $1 a month, he will get a solid springboard to build a full-fledged career. This applies not only to musicians but also to actors and other figures of culture and art. According to Buxton, the importance of NFT avatars cannot be underestimated.