Warner Bros sports division Discovery Sports is teaming up with Infinite Reality to create a metaverse where viewers can play their favorite sports.
As part of the partnership, the companies will create new opportunities for sports communities, athletes, and brands to interact in a virtual environment designed explicitly for upcoming Discovery Sports Events, according to the announcement.
As a trial run of the metaverse in December, Discovery Sports will broadcast a series of racing competitions in cycling.
While this isn’t Warner Bros’ first foray into Web3, it is the first for the American media company to enter virtual sports as it seeks to bring sports fans into the metaverse.
