Eminem and Snoop Dogg will perform together at the MTV Video Music Awards (VMAs) as part of their collaboration with the Otherside metaverse. They will perform their joint single “From the D 2 the LBC”.
The world’s rap artists are said to bring Otherside mainstream exposure by transforming the VMA scene in the style of “From the D 2 the LBC”. The video for the song by Eminem and Snoop Dogg uses content from the BAYC NFT collection. Specific details of the event have not yet been disclosed.
In order to convey the message that metaverse performances need more recognition, the VMAs have also added the “Best Metaverse Performance” category to their main awards.
The MTV VMA aims to use the metaverse to increase viewership. In 2011, the awards ceremony was attended by 12.4 million viewers, but this year the number of viewers has dropped.
Recently, Snoop Dogg appeared in the video for the single “BAYC” by Esther Anaya, dedicated to Bored Apes and other popular NFTs.
The Otherside metaverse is in beta development. Enthusiasts can purchase Otherdeed NFT, virtual world land. According to CryptoSlam, Otherdeed NFT sales have exceeded one billion dollars to date, with $23.5 million coming in in the last 30 days. Demand for these NFTs remains strong. So, for example, four months ago, one plot was sold for 333.33 ETH.
