The food and beverage giant has unveiled an exclusive limited edition of two NFTs. Proceeds from the sale will go to charity.
First Grain NFTs
It’s not uncommon to find a physical collectible in a cereal box. However, this will be the first time a digital collectible has been linked to a breakfast cereal brand. The collection of tokens will be listed on the Opensea NFT marketplace. The news was first announced by Bahaa Bulmona, Brand Manager of Cereal Partners Worldwide, MENA, who noted that it was the first and only breakfast cereal brand in the world to introduce its own NFTs.
TRIX Globe NFT
The collection, also called TRIX Globe, includes only two NFTs listed for auction between March 18 and May 13.
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