Puma Unveils Metaverse And Limited Edition NFT Sneakers For Fashion Week

  • Puma presented a new NFT collection “Futrograde” 
  • They can be “worn” in the Black Station metaverse
  • If desired, the company will exchange virtual sneakers for real ones.

Puma opened a virtual fashion house (metaverse) Black Station and launched a line of digital shoes. By the way, the name Black Station is symbolic. It was Puma’s first showroom 20 years ago.

So, the Futrograde virtual collection will be available to those who have bought the newly issued PUMA NFT Nitropass tokens. Moreover, the owner will have two NFTs: one for virtual sneakers, and the second NFT gives the right to exchange his purchase for real sneakers.

The Futrograde sneakers will hit New York Fashion Week today. Most likely, we are talking about a physical analogue. Digital shoes will come in handy for exploring the Black Station metaverse.

By the way, about the metaverse. The company approached this issue thoroughly since the virtual space is built on Unreal Engine 5. This is one of the most advanced technologies in terms of graphics and quality.

Here is how Adam Patrick, Chief Brand Manager, commented on the news:

“Black Station was home to some of our most daring designs in fashion 20 years ago. It has now evolved into a new portal for digital research on fashion, sports performance, our classic heritage and innovation.” 

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