Tom Brady’s NFT marketplace Autograph is preparing a new campaign, as well as an accompanying “The Future Is” collection of digital collectibles. This campaign will focus on young athletes who represent a new generation of sportsmanship.
Athletes participating in the initiative include WNBA star Sabrina Ionescu, tennis player Coco Gauff, golfer Colleen Morikawa, LA Chargers defenseman Justin Herbert and Devin Booker of the Phoenix Suns.
It became known that each athlete will have their own NFT collection , consisting of three parts. Each digital asset will have tasks built into it, for the completion of which the owners will receive exclusive access to activities that reflect the daily passions of the athlete. In keeping with the “next generation” theme, all NFT designs will be developed in collaboration with up-and-coming artists that reflect the cultural tastes of the athletes.
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The first NFT collection “The Future Is” will be dedicated to and based on the athlete Sabrina Ionescu. It can be seen on the Autograph website. And already on May 10, it will be available for sale on the DraftKings NFT market. The design of the NFT was also developed in collaboration with emerging artists to bring a special creativity to the new generation.
Speaking about the upcoming launch of her collection, athlete Sabrina Ionescu shared:
“I am thrilled to be part of the new era of digital collecting and the Web3 world along with many other great athletes. I want to make sure the next generation knows there is a place for them in Web3. And Autograph is helping pave the way.”
The collections will also be accompanied by the brand’s first digital and select broadcast brand Autograph campaign featuring all five stars. The campaign is aimed at young fans of these Generation Z stars and aims to create an accessible path to NFT and web3 for everyone.
“When we choose an athlete as a partner, it means something. We believe that Devin, Sabrina, Coco, Colleen and Justin not only have a chance to become great in their respective sports, but we also recognize that they are already here and building this legacy right before our eyes. We are honored to partner with them to create dynamic collections and experiences for their most active fans,” said Patrick Cassidy, CEO of Autograph.
The Future Is athletes join Autograph’s star-studded lineup of sports and entertainment icons who have released collections that sell out in minutes, including Naomi Osaka, Derek Jeter, Tony Hawk, The Weeknd and more.
