The Football Association of Argentina (AFA) has signed a four-year contract with the Socios fan token platform. During this procedure, one of the best football players in world history, Lionel Messi, who plays for the South American team, was present. The partnership is through 2026 to help bring fans to the world of Web3 technology.
Chiliz CEO Alexander Dreyfus said that together the organizations will do interesting things and popularize cryptocurrencies for fans of the most famous sports game in the world. Socios will help the Football Association of Argentina develop its own ARG fan token and build a global community.
The plans include the development of the digital community and the creation of a unique system of prizes and rewards. Football fans will be able to get closer to their favorite players by becoming part of the team. The new ARG token will be developed and built on the Chiliz blockchain. Fans who own tokens will be eligible to vote in polls and enter numerous contests. They will receive loyalty rewards with VIP statuses, goods, and free non-fungible tokens (NFTs).
Dreyfus assured that the upcoming FIFA World Cup in Qatar this year will help increase the spread of Web3 among fans of this game. The AFA recalled that earlier the Argentine striker Lionel Messi had already collaborated with this crypto platform, representing the French club Paris Saint-Germain.
