OliveX offers its users to earn DOSE tokens by doing various physical activities , such as running different distances. Rewards can be used to increase the level in the game or to exchange them on the exchanges.
“For the first time in history, players have true digital ownership of their games, and game developers also earn more because there are no intermediaries. So it’s a win-win,” said OliveX CEO Keith Rumian.
He also added that the company’s strategy is to combine three rapidly developing areas: sports, video games, blockchain. The company’s long-term goal is to create an ecosystem of fitness games integrated with the Animoca Brands metaverse. OliveX is a subsidiary of Animoca Brands , a gaming and blockchain company that was valued at $5.4 billion in its latest funding round in January.
Last year, the company raised about $5.7 million to develop its strategy . The first project of the company became successful. OliveX uses the design of another recently acquired product from fitness gaming platform Sol Cycle to launch their next game, Dustland Runner. The game is based on the “Sweat-to-Earn” model, where the user is rewarded for their sports activity. The only equipment players need is a smartphone and running shoes. As they perform functions in real life, users earn rewards that can be exchanged for cryptocurrencies or NFTs.
“Our mission is to take a billion people on board. That being said, I want them to earn their first NFT and crypto token by practicing.”
For now, the platform is building a virtual fitness world in The Sandbox metaverse , which will allow players to bring their NFT rewards from the Dustland series to the wider metaverse format. It is known that companies such as the German fitness clothing retailer Gym Aesthetics, the British playground manufacturer Playinnovation, the boutique fitness studio operator Trib3 and others will be represented in their world .
The company is confident in the success of the new fitness app as more and more people are investing in their health lately, especially after the pandemic has boosted their health awareness . People will be doubly interested in doing sports through such applications when it will be possible to earn money on it.
