Football teams of the English Premier League in anticipation of the start of the new season 2022-2023 began to show the kits in which they will take to the field in the upcoming competitions. Manchester City decided to do this through a partnership with the Roblox Metaverse and PUMA.
Representatives of the sports brand have already expressed their admiration for the upcoming collaboration:
“We are thrilled to continue developing our Roblox experience with PUMA and Land of Games. We couldn’t think of a better partner than Manchester City. With the launch of this kit, we wanted to do something different but innovative. As we continue to learn in the Web3 space, we look forward to using Roblox as a platform to connect with fans of all ages.”
The collaboration was announced on the football club’s social media, where it unveiled digital avatars of its players for the Roblox metaverse.
A special event in the Roblox metaverse also unveiled a new look for Manchester City for the upcoming season. Fans will have the chance to see kits for home games.
In addition, as part of the launch of the event, a “Manchester City Blue Moon” space will open up in the metaverse, giving attendees a chance to win a free item.
Manchester City will start the new season of the Premier League today, August 7, in a match with West Ham. Manchester City are the reigning champions, so it was important for the club to start the new season with a bang. The latest collaboration with Roblox only confirms this.
