The music industry is pleased with the development of the NFT space , as it has given musicians more options than anyone lately. And for real music lovers, this is a way to get closer to your favorite performers and support them. Even major music labels have taken advantage of the NFT space. And all this suggests that in the next decade we are waiting for a change of poles in the music industry, which will only strengthen this community. But for this you need to look at the present. And especially for those music enthusiasts who seemed to see a prosperous future for the music industry and began to take small but active steps towards it. And the rest need to pay more attention and support the initiatives of their favorite artists.
For example, the British group The Amazons will be the first to test the “Fan Pass” technology developed by social commerce company Cirkay. The band released 100 NFT digital boxes yesterday, which include pre-orders of The Amazons’ new album in vinyl LP format.
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In addition, collectors will receive an NFT that will unlock content including photos, demos, handwritten lyrics and videos of the band, which will be released ahead of the album’s release in early September. This will be the first NFT-certified music album in the UK.
As far as music labels are concerned, major label WMG, which has also been active in the NFT space of late, has invited Linkin Park’s Mike Shinoda to serve as web3 ‘s innovation advisor, according to the release. WMG has done a lot of deals in recent months related to NFTs and web3 in general. Mike Shinoda released an NFT single as well as “the world’s first NFT generative mixtape”, so that’s a good match.
Meanwhile, startup Ink is turning subscription art into NFTs . It mainly concerns the musical direction. The idea is that musicians digitally “sign” photos, album covers or social posts and then sell the results as NFTs on the Ink marketplace. Lexi Jayde is one of the first artists to try this idea.
These examples show what possibilities NFT can bring to musicians. But, according to experts, this is just the beginning for an emerging musical direction in the new web3 space.
