Digital fashion is a trend, but the most exciting thing is to analyze the market and identify trends within the virtual clothing industry.
Therefore, this article has sorted out the components of “entering” nft clothing and more. In the first part, we will delve into the nft fashion trends in fashion design and visual techniques, and in the second, we will look at the most popular ways to present digital clothing in the current market.
Futuristic Designs
First of all, it is worth noting that digital fashion has given designers endless opportunities for self-expression. What was impossible to do in the physical world has been embodied in the digital one. And for consumers, futuristic digital images look fresh, different, and attention-grabbing.
From this follows the first trend – futuristic design. I will highlight the decorative elements, smooth or complex lines, and add volume to the costume.
Such elements resemble waves that have frozen for a moment or ice floes. Together it looks exquisite and somewhat fragile.
Agree that this could hardly be created with physical clothing, and it would undoubtedly be challenging to wear in real life.
Although the Dutch fashion designer Iris van Herpen seems to be able to do the impossible and creates real art in her collections.
Unusual Shapes
From the first trend for futuristic designs, another one flows smoothly – unusual shapes. World designers every year try to rethink everyday wardrobe items, slightly changing their appearance. However, they are limited by the functionality of things, and digital clothing designers can create anything they want without worrying that their dress will be impossible to walk in.
NFT fashion is attractive because you can “try on” the most outspoken, craziest costumes. The shape of water? Easily! Big things? No problem!
Puffy Clothes
Down jackets are taken to a new level.
Chen Peng, Antoni Tudisco
Voluminous clothing with an inflated effect has become widespread in the digital world. We have already said that in digital clothing, spectacularity is essential, which is often achieved through volumes. Inflated things cope with this task with a bang.
It’s worth noting that puffy clothing isn’t that hard to make, which is perhaps one of the reasons why it appears so often in the collections of emerging digital designers. Moreover, the elements of clothing can be absolutely anything; if we are used to seeing the puffy effect only in down jackets, then in the virtual world, it is used in anything. For example, this effect can be called the DNA of the Tribute Brand.
Liquid Metal
As you can see above, Tribute Brand’s second favorite technique is to use the liquid metal effect. Such material instantly attracts attention; it looks futuristic and, at the same time, expensive and stylish. Reflective materials with a satin texture or neon are also often used. The soul yearned for a holiday and bright accents, so something should shimmer and sparkle, at least in virtual clothes.
Digital Sneakers
Above we talked about clothes, but do not forget that in the digital world, you can create a complete image, and you cannot do without accessories. An essential element of the bow will be shoes and digital sneakers to be as trendy as possible.
RTFKT
One of the most famous brands of virtual sneakers, RTFKT Studio, was acquired by Nike at the end of last year. And they have already managed to please fans with joint drops.
Sneakers are still popular because for many people who are just getting into digital fashion but are still afraid to attract attention with extravagant outfits; there is an ideal option to start by trying on virtual sneakers. They will add style to any photo on social networks and an avatar in the metaverse.
In the second part of the article, we will analyze the most popular NFT fashion trends and ways to sell digital clothes. I will also give you the top of the most excellent virtual clothing brands you should follow.
