In the last part about NFT fashion trends, we analyzed the most popular visual techniques in digital clothing. Here we look at how digital clothing is presented and the marketing trends regarding virtual clothing in the current market. And also at the end, you will also find a small bonus – a selection of digital clothing designers to inspire and increase visibility.
Let’s start with the fact that digital clothing has been actively developed during the pandemic. People stopped shopping, and the goals to wear and purchase special outfits were noticeably reduced. Everyone turned out to be locked within four walls, but this did not cancel the desire of people to express themselves.
Digital technologies in fashion helped to find an original solution – virtual clothes.
The largest marketplace for digital clothing, DressX, does not call for buying fewer clothes; they offer to replace them with virtual ones. You don’t need to limit yourself in your desire to surprise everyone on social networks with your beautiful costume – for this, you can purchase digital clothes to try on.
How it works: you choose the things you like on the marketplace, send your photo, and add digital clothes to it. Original, effective, and environmentally friendly.
Such photos look very modern and stylish. The advantage of digital fittings for the consumer is that you can choose an image for every taste, and for the designer – that there are no restrictions on the number of fittings in the photo (unless you put them on your own as part of the brand concept).
Heading for the Metaverse
The virtual world is developing at a cosmic speed; every day, more brands enter the metaverse. In earlier articles, we wrote about the first fashion week in Decentraland and what big fashion brands have already entered the NFT space. And the trend towards developing the metaverse by fashion houses is only growing.
Tommy Hilfiger in Decentraland
Brands such as Dolce&Gabbana, Gucci, Tommy Hilfiger, and many more participate in digital events, create their collections, and highlight them on their social networks, thus gaining a young audience. Industry giants entering the web3 space, like the luxury goods holding LVMH, speak volumes.
However, it’s nice that so far, we can see how small digital clothing designers can compete equally for consumer attention on the metaverse platforms.
The Metaverse is primarily entertainment, interactive, and an additional opportunity to develop something interesting in a new reality. And the fashion brand Balenciaga is very actively using the possibilities of digital technologies in fashion and creating entire virtual shows along with shows of physical collections.
Needless to say, how much they stand out from the competition and attract more attention. The answer is obvious.
Therefore, shortly, we will see how the trend for digital events will rapidly increase, and celebrities will already advertise products in virtual reality.
Digital influencers are the future of any brand promotion, primarily a clothing brand. Our long overview of digital avatars detailed the benefits of using digital influencers and why you should implement them now.
Well-known digital fashion influencers such as Noonoouri, Shudu, and Lil Miquela have already become favorites of fashion houses and are taking their advertising campaigns to the next level.
The use of digital influencers helps to present new collections effectively and refresh old ones. Any digital influencer can be anything, so brand images can be presented differently. The possibilities are impressive.
In the meantime, as promised, I leave links to outstanding and promising digital clothing brands/designers. Develop your vision and share in the comments which digital designer you like.