ON MONDAY, central NFT marketplace OpenSea announced that it had updated its NFT creation process with a new “immersive” collection launch experience.
The blog post says that the new OpenSea user interface allows creators to launch their collections with dedicated drop pages and a better browsing experience. Collectors will also now be able to issue NFTs directly from the OpenSea page.
The NFT drop pages will contain information about the collection, release schedule, countdown clock, and NFT gallery.
This will be linked to a new service called SeaDrop, an open-source contract that allows those running NFTs not to create their smart contracts.
“Through our new experience with drops, we provide creators with the technical foundation to create their projects without sacrificing creativity,” writes OpenSea. “In addition, collectors can come to one reliable place for both release and future sales and purchases.”
The move comes at a time of change for NFT marketplaces and service providers as companies look to offer something different from their competitors amid an extended bear market. OpenSea has long dominated as a host for NFT issuance and sales; however, its competitors offering multi-chain issuance options and royalty bypassing options have been gaining popularity in recent months.
There is also fragmentation in the market as companies shift to offering bespoke NFT minting services. In June, MoonPay officially launched an NFT issuance service called HyperMint. The platform allows brands and creators to issue up to 100 million NFTs simultaneously. The move was part of an effort to build what the company sees as “Amazon Web Services for NFT,” which the company announced back in April.
