Last weekend, the inaugural Women’s Power Festival and Summit took place in Atlanta, which was attended by Pepsi and American singer Mary J. Blige. They organized various events in support of artists, musicians, creative people, entrepreneurs and many others among women. One of the highlights of the weekend was free NFT POAPs, which were distributed exclusively to summit attendees.
At the opening of the summit , a youth concert was held in the Tabernacle of Atlanta, in which Pepsi Music Lab finalist StarchildKayla took part with her new single. Then celebrity chef Carla Hall launched a new Pepsi Dig In “Restaurant Royalty” program to support black restaurant owners. She also moderated a discussion group for black women’s restaurants, discussing current issues related to the food industry.
Meanwhile, Pepsi Stronger Together donated $20,000 to revive City of Refuge, an organization that supports women in need. This donation will go directly to providing essential professional and casual wear and personal care items. This organization is known for providing services to families and individuals in crisis.
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The main event at the event was the free distribution of NFT POAP. Pepsi has partnered with some of the top female artists in the Web3 space. Among them, in particular, Rachel Winter (Remarkable Women NFT collection), Shailene Wallace (digital and graphic designer specializing in surreal art), Amber Vittoria (It’s Because You’re Pretty NFT collection) and Varvara Alai (Flower Girls NFT collection) . These tokens were distributed to each participant of the summit during the whole day of the event. In addition, Shailene Wallace and Amber Vittoria joined moderator Sian Morson on the Empowering Fringe Vote with NFT panel to discuss important space issues.
Pepsi POAP NFT is the visual expression of the festival and summit. They include the style of each artist and reflect the concept of the festival and summit “The Power of Woman”.
In doing so, Pepsi strives to support new trends in digital art and continues to spread its rich influence in the fields of music, entertainment, and now the Web3 space.
