After the NFT boom in 2021, many are wondering how popular NFTs are in 2022. About 2,000 US residents completed a survey to answer this question. In addition, an analysis of Google queries was carried out to determine which NFTs are most in demand.
Despite the fact that most NFTs are based on Ethereum, the very first token was created on Namecoin in 2014. And in 2021, popularity came to the space.
Survey data showed that about 10 million Americans have bought or sold NFTs in the past; this is 3.8% of the total number of respondents. 8% of respondents plan to buy and sell NFTs in the future. And currently, 9 out of 10 (or 88.2%) Americans do not trade NFTs and do not plan to in the near future.
The survey also showed that the main target audience interested in selling and collecting NFTs are people aged 18–24 to 65+. The youngest of this audience answered that they used to buy and sell tokens. 0.8% of Americans over 65 have bought and sold NFTs. The most likely age group to sell and collect NFTs are enthusiasts aged 25 to 34 (11.8%).
As it turned out, men buy and sell NFTs more often than women: 5.5% versus 2.2%. Women are half as interested in NFT trading as men (8.3% vs. 15.5%).
How popular is NFTs now? 40.1% of Americans said they had heard of NFTs and understood what they were. 13.4% have heard of NFTs but don’t know what they are.
Online query “What is NFT?” grew by more than one million between October 2021 and January 2022. Further, requests dropped sharply to the number of 200,448.