UFC Partners With Meta: MMA In The Metaverse?

The UFC announced a partnership with Meta to host VR MMA events yesterday. Fight fans will have access to VR broadcasts on the Fight Pass platform.

Representatives of the Fight Pass platform have already commented on this event and stressed that they couldn’t wait to present the first MMA in virtual reality. Through the collaboration with Meta, Fight Pass hopes that fans will have an unforgettable experience with virtual reality. 

LFA 144: Gafurov vs Silva is the first event on the platform as part of an unusual collaboration. The Horizon Worlds app will give you access to this event. 

A 180-degree panorama of the battle and communication with other fans using VR is what awaits the audience this Friday. The success of the virtual experience will determine whether there will be similar initiatives in the future. But the UFC seems to see it as a long-term perspective. In February, the UFC president spoke about his hopes that the UFC will become a virtual reality shortly.

“We want to fight in the metaverse. We’ve been working on this for some time now. It will be a live fight, a real fight taking place inside the metaverse,” said Dana White. 

Earlier in October, the UFC held a private event for Mark Zuckerberg. UFC Fight Night: Dern vs Yang was closed from the media and the public, and fans have since wondered what caused it. It seems that this news about the collaboration between the UFC and Meta has put everything in its place.

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